Atma Degeyndt — Creative Strategy, Direct Response, Applied Statistics

portfolio.atma.marketing Selected work · 2011 — 2026

Atma Degeyndt

Creative strategy · Direct response · Applied statistics

I find the audience with creative experiments and photography, prove it with statistics, and then build the machinery that keeps it running.

apostate@atma.marketing atma.marketing resume.atma.marketing

Client work Systems Writing Development

01 Client work Three case studies

Performance agency · 2022 — 2026

An agency for humble, disenchanted, but brilliant founders.

Growth Bastards was built for companies with growth problems the usual agency playbook couldn't solve. A 9-person team combined behavioral psychology, statistical modeling, creative strategy, performance marketing, and a healthy disregard for conventional wisdom. It was what happened when gonzo marketing, machine learning, and bourbon were left alone in a room with a revenue problem.

Clients

Ad spend managed

$5.5M

Avg. DTC ROAS

3.45:1

Avg. B2B ROAS

2.68:1

Team I led

Proprietary statistical & machine-learning analytics on every account

DTC confectionery · 2020 — 2022

Michelle's Maccs

Launch to $1.8M
in sixteen months.

Creative experiments paired with high-quality photography to find a scalable audience, then ongoing statistical analysis to hold that scale as spend grew. Customer engagement was earned, not bought — including an HTML5 game delivered as three levels across three emails, which paid for itself.

Revenue

$1.8M

LTV

$209.50

AOV

$43.41

CAC

$21.42

Monthly revenue 16 months

Ad saturation vs. ROAS

Three-email HTML5 game

Startup advisory · 2011 — 2017

Product Marketing Specialist

130+ startups, advised from idea to launch.

Product-market fit, customer acquisition, and growth — taught inside the accelerator programs at Wix and WeWork.

Accelerator programs

Startup Genius — written and published during the same years

Advised

130+

Funded

Raised

$2.5M

Launches

02 Systems & inventions Seven, built solo

Systems

Lines of code

85,090

Commits

397

Engineers hired

Bayesian Statistical Platform

Real-time ad management analysis — spend decisions made on posterior probability rather than last-click folklore.

Dual-Engine Compliance Engine

A 43,000-line platform running dual-pass regulatory review of financial marketing copy — legal reasoning paired with cryptographic verification, cutting review cost and turnaround time.

Rev-Op Search Bot

Twin-engine, multi-API intelligence built on Exa and Claude — surfaces funded companies and founders signaling purchase intent, pain, hiring demand, or growth before competitors find them.

JobBot 2.0

Autonomous application system that classifies marketing roles, completes applications through a browser agent, and self-resets after every submission for unattended high-volume runs.

Atma Council

Multi-agent reasoning framework — five independent models debate a problem blind, then a dialectical synthesis engine resolves the disagreements into conclusions none of them reached alone.

Boswell Engine

A thirteen-stage reinvention of ABM — filters the list, builds evidence-based psychological and linguistic profiles from public data, and writes to each buyer's decision style in the sender's voice. boswell.atma.marketing

Assumption Annihilator

A tactical web application for founders — extracts, prioritizes, and scientifically tests business assumptions using Bayesian math and PID control logic.

03 Writing Books & essays

Forthcoming · pre-order open

Zero to a Million

the hardest part of marketing

Behavioral science figured out how people actually decide forty years ago. Marketing never got the memo. This book is about the gap between the two, because that gap is where most startups quietly die.

Read chapter two → Pre-order

Ongoing · newsletter

Vice & Variance

marketing undressed

Marketing science for the stretch between zero and a million — because best practices were written for companies that already made it. The autopsies get published.

viceandvariance.com →